One of the best-known points properties in Cancun is being stripped of its flag.
It’s safe to say the Cancun area has been in the midst of a hotel boom, even with looming questions of safety plaguing the region in recent months. Despite that, a handful of high-profile new hotels and resorts have opened here over the last year, including the Hilton Cancun, an All-Inclusive Resort.
Yet it seems the Ritz-Carlton, Cancun is on its way out.
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Internet sleuths and would-be visitors to the resort recently noticed there are no rooms available to book from Sept. 1 on, as shown in the booking calendar below.
(Screenshot from Marriott)
The calendars for the following months display the “not available for check-in” message.
“We can confirm that The Ritz-Carlton, Cancun will cease operating under The Ritz-Carlton brand flag as of [Aug. 31], 2022. The owner company and Marriott International continue to discuss next steps,” a Marriott spokesperson told Loyalty Lobby.
TPG’s request for comment to Marriott was not answered in time for publication.
A quarter century of history
(Photo by Zach Griff/The Points Guy)
In 1993, this Ritz-Carlton was the brand’s very first property to open outside of the U.S.
Back in 2018, the resort celebrated its 25th anniversary. To honor the milestone, the resort launched a new family-friendly Club Lounge and renovated its upscale Meditteranean restaurant, Fatino.
“The Ritz-Carlton, Cancun has maintained its commitment to quality and service by offering its guests the best experiences and facilities,” the resort shared back in 2018. However, we’re not sure that’s entirely true.
In 2019, TPG sent a reporter to check in on the hotel a little more than 25 years after its opening — and the headline speaks for itself: “25 years too old: A review of the Ritz-Carlton, Cancun.”
(Photo by Zach Griff/The Points Guy)
On the trip, our reporter, Zach Griff, found the resort “has the name of a luxurious [five]-star property” but was in desperate need of a renovation.
Dated features in public spaces — such as a gold elevator bank, low ceilings and furniture past its prime — felt out of touch with the modern-day designs offered at many upscale resorts nearby.
The room was slightly better, but even all the way back in 2019, Griff a feeling something wasn’t quite right at the Ritz.
“While the room just barely passed the Ritz-Carlton-brand-standard threshold, the rest of the property did not — it was in dire need of a makeover and renovation,” he wrote.
That leads us to today’s two questions: What happened, and what happens next?
Considering our recent review of the resort, the Ritz-Carlton, Cancun was probably no longer meeting the brand standards set by Marriott and Ritz-Carlton, and an agreement to meet the standards couldn’t be reached.
They say one bad apple spoils the whole bunch, right?
Well, brand standards are created to hold each property to a certain set of rules, so guests have a great experience at one property and then book a stay at another. For Ritz-Carlton, these brand standards are probably front of mind as high-profile new openings are modernizing and elevating the brand.
Just take a look at the recently opened Ritz-Carlton, Mexico City. Or, to really highlight the need for modernization, consider the brand-new Ritz-Carlton New York, Nomad, which opened last week. As I reported then, this new property was designed “to bring a smarter, more modern type of luxury to the Ritz-Carlton portfolio.”
Even beyond Ritz-Carlton’s brand standards, it’s clear this resort isn’t up to par with many of its new luxury competitors that are planting flags on the beaches surrounding Cancun.
Earlier this year, in Tulum, Hilton opened up the Conrad Tulum Riviera Maya. The resort offers a sleek design where every room has a relaxation tub or plunge pool, floor-to-ceiling windows and a 65-inch television, as pictured below.
(Photo courtesy of Hilton)
To put it into perspective even more, let’s quickly look at the price difference between the dated Ritz-Carlton and the new Conrad. For the rest of August, until it ceases to be a Ritz-Carlton, rates start at $539 a night.
(Screenshot from Marriott)
At the Conrad Tulum, rates are all less than $400 a night, with some as low as $339.
(Screenshot from Hilton)
Sure, Tulum isn’t Cancun and there’s some distance between the two, but if we’re comparing a dated, name-brand luxury resort to a brand new one, there’s a clear winner in terms of style and price.
The reality is we don’t know what’s next for this property — at least, not yet.
“The owner company and Marriott International continue to discuss next steps,” Marriott stated. This can mean a lot of things.
The resort could potentially move into a different one of Marriott’s many brands, a move that’s not uncommon. Just this year alone, a handful of luxury properties have been downgraded. This includes Hilton’s Waldorf Astoria Casa Marina Key West, which moved into the more lifestyle-focused Curio Collection.
The owners of the resort could also try to move to another hotel brand altogether or decide to operate the hotel independently, like The Boca Raton resort in Florida which previously operated as the Waldorf Astoria Boca Raton. In these cases, it’s not always clear who broke up with who — and in the case of the Ritz-Carlton, Cancun, we may never know — but it does and will continue to happen, even at properties we don’t expect.
Without a significant refresh, however, it’s unlikely this resort will be rebranded as an upscale property from a different major hotel brand. Maybe that’s happening behind the scenes, though.
Or, in contrast to its legacy as a top-tier luxury resort, perhaps a brand will see this property as an opportunity to create a new-aged all-inclusive resort (like Hyatt is doing with the former Secrets Capri Riviera Cancun, which is set to open in December as the Hyatt Zilara Riviera Maya).
Until then, we’ll keep our eyes peeled for the latest on the future of the Ritz-Carlton, Cancun.
Guests who have current reservations for the resort past Aug. 31 should reach out directly to the resort or to Marriott for specific details related to their reservations.
Featured photo by Zach Griff/The Points Guy.
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