As a Content Manager, you play an integral role in defining and evolving Bayzat’s content strategy to ensure that both the content and brand strongly resonates with Bayzat’s ideal customer profile (ICP) across both industries and Countries.
To excel in this role, you have a strong content background who possesses the ability to both ideate and execute upon high impact content pieces that resonates with the brand’s target audience throughout the marketing, sales and post sales customer funnel.
WHAT YOU WILL BE DOING?
Define and evolve Bayzat’s tone of voice that align with brand positioning
Develop, evolve and scale Bayzat’s PR initiatives to aid in building brand affinity and awareness
Identify and help develop strategic content pieces through individual research and managing in house and third-party agencies
Own the identity of Bayzat’s social media channels to ensure that they are aligned with the brand’s vision coupled with scaling Bayzat’s social media presence
Develop hyper-personalized content pieces based on defined company profiles to improve lead to customer conversion rates
Provide content support to the Sales Development team to help execute Account-based marketing (ABM)
Ensure the production of impactful content pieces such as but not limited to whitepapers, videos, infographics and blogs
Define and develop detailed reporting that allows the Marketing Department to make better data driven decisions on content & social media posts
Building out a content strategy and detailed plan throughout the year. It includes thorough market research, brand/product knowledge and budget optimization
Creating all content pieces which includes intensive writing and coordination with Bayzat’s visual designer
Owning Bayzat’s PR strategy and outreach
Helping to implement define strategic content material around the customer journey that optimize the customer experience
A/B testing marketing content material and execution across digital platforms (i.e. how content changes to specific ads increase engagement rates)
Owning the content strategy and development across Bayzat’s owned and third-party platforms
WHAT ARE WE LOOKING FOR?
5 years of relevant experience
Experience working in a B2B organization
Extensive digital & technical knowledge is a must
Have broad operational and executional know-how
Be a team player who is able to build and maintain close relationships with a wide range of internal and external stakeholders
Be passionate about technology
Have the ability to analyse and extract research data
Have excellent interpersonal, verbal and written communication skills
Strong strategic, critical thinking skills and problem-solving ability
Obsessively organized and detail oriented
Experience working in a high-growth environment
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