Digital Marketing Associate

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We’re seeking a Digital Marketing Associate to support HomeLister’s efforts in the day to day planning and execution of our digital marketing campaigns. This role will contribute to
various digital marketing mediums, focusing on paid search, social media, display advertising, and remarketing, and provide ongoing efforts to aid in the success of these marketing campaigns.

What You Will Do:

Create, manage, and optimize our SEM / paid search campaigns on Microsoft Advertising and Google Ads platforms
Writing copy for ads and developing new ad creative
Optimization of bid strategies using smart bidding to maximize ROI
Day to day management of a complex negative keyword matching strategy
Analyze the performance of digital marketing campaigns and adjust strategies accordingly
Monitor Google Analytics, campaign vendor tools, and interior tools, report on key metrics, actionable insights and recommendations weekly
Always Be Testing – Continuous A/B testing of headlines, ad copy, extensions, placements, and landing pages to maximize conversion rates on signups and orders
Research competitors and stay up to date on industry advertising trends and updates
Collaborate with our marketing, design, product and development teams on creative and tools to improve attribution
Other duties as assigned

Requirements – Must Have:

2 years of SEM / paid search marketing experience
Bachelor’s Degree in Marketing, Communications or Business, or equivalent industry experience
Understanding of web, e-commerce, SaaS, and user best practices
Proficiency in Microsoft Advertising and Google Ads platforms
Proficiency in MS Office and Google Docs office suite
Experience with Google Analytics
Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires the ability to multi-task and implement high priority initiatives
100% remote and must be legally authorized to work in the U.S.

Requirements – Nice to Have:

Experience/knowledge in real estate

Salary Range $60-$70,000 DOE

Competitive Salary+ Equity – We believe in fair wages, and offer all team members a competitive base salary based on experience and equity.
Benefits – We offer top rated health plans (with 5 plans to choose from), vision, dental insurance, and FSA and HSA matching.
PTO + Paid Holidays – Having time off is a key to doing your best work so we encourage you to take time off when you need it.
401K with Matching – You and your future is important to us!
Parental Leave – We offer 14 weeks of Parental leave
Flexible, Remote Work Environment – Work from the comfort of your home (or wherever)

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